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How To SIMPLY & EASILY
Attract All The New Cosmetic
Cases You Can Handle

Discover the Little Known Secrets To Creating a New Cosmetic Patient Explosion In Your Practice…100% Guaranteed!

Dear Doctor,

It's a fact...

Traditional reimbursement and managed care cuts have made it essential for your practice to attract more cosmetic patients and due to the turbulent healthcare environment increased cosmetic competition is worse than ever.

Unless you can compellingly educate your patients about the benefits you offer, and the skills you provide – they'll just go to another provider down the street

Simply put, growing your cosmetic practice today is harder than ever unless you discover the secrets for easily, effectively, efficiently and affordably attracting all the lucrative cosmetic patients your practice can handle.

So What's The Secret?

It's easy once you realize that some of the most important knowledge you need is not about cosmetic procedures -- it's about marketing.

I know you probably think of marketing as a four letter word. But it's really not. It's not about being a 'huckster' or coming off as some kind of 'slick' used car salesman. Professional marketing when done right will enhance your image, build your name recognition and most importantly…get your phone to ring with lots of interested patients.

And it does not require spending tens of thousands of dollars on consultants, ad agencies or practice management experts who don't produce results…just like these doctors found out

"I have interviewed many marketing firms. The average charges were $25,000.00. The information you sent me thus far is the best I have ever received. I have never hired any of the advertising agencies because I thought they were all a bunch of rip-offs. They all wanted to evaluate my practice and my competition. I did not want or need that. I wanted implementation. That is what you have provided at a fraction of the cost…Thank you."

Norman Lepoff, M.D.

"Our practice spent $20,000.00 on a renowned practice management firm last year and got 5 ideas to use – your marketing system is loaded with ideas! I can find 5 ideas on every page of your manual..."

Dr. John M. Wise

Once you learn how to market your cosmetic practice the right way, you'll be able to focus on medicine while the marketing takes care of itself (practically on auto-pilot).

Imagine never having to worry about your advertising or marketing. Think about how wonderful it would be to know your phone will ring and keep ringing with interested prospective patients…all eager for your services.

The Reason Why Almost Everybody Is Dead Wrong About the Way They Try to Attract Cosmetic Patients

Most doctors I speak with will just follow what everyone else is doing. That's the quickest way to waste thousands and thousands of dollars.

Almost every practice continues to rely solely on "name-building" or "image" type advertising. Image and name building is not what drives cosmetic patients into your door to exchange their hard-earned money for your services.

Just think for a moment: If name building and image type advertising really worked wouldn't your practice be booming right now? Obviously something else is necessary.

By the way, to look at our professional journals you'd think the answer to all your problems would be buying yet another $100,000.00 laser or some other high-tech equipment. Well, I don't think piling on another loan or lease payment is the solution to increasing your practice.

You see, to get different results you'll need to start doing different activities.

In fact, let me share with you the first "different" marketing lesson right now.

Marketing Lesson 1: Emotional Appeals

You have to realize that every decision you and I make is based on emotions and then we justify it with logic. And the same thing applies for everyone and anyone. It doesn't matter if they're rich or poor, young or old.

People are people.

And the same proven marketing strategies developed nearly 100 years ago, still hold true today, because people have and will continue to respond to self-serving emotional appeals.

Now, I'm not saying that you become "unprofessional." What I'm trying to show you is most doctors are so boring, dull, focused on their practice, their degrees, their nifty logo, etc...that people will not respond to their advertising.

Let me explain...

People only care about one thing:

WHAT'S IN IT FOR ME?

They don't really care about you, about your practice or that beautiful girl in your yellow pages ads.

You see, patients are not buying cosmetic services, they only want the benefits those services give to them. The better you can show patients the advantage to themselves, the more likely you are to get their business.

Here's an example to illustrate my point:

Patients don't want liposuction. What they want is beauty and sex appeal; they want firmer thighs, tighter butts, sleeker, and trimmer bodies, with less ugly fat -- and they don't care how you do it. So…

Give your patients what they want!

It's plain to see that people do want cosmetic procedures, since the amount of cosmetic work has continually multiplied over the last several years, and it will continue to rise. Especially with the 76 million Baby Boomers getting older and looking to regain their lost youth, you couldn't have picked a more lucrative window of opportunity.

The Baby Boom generation's sheer numbers have dominated marketing in America since they were born. As babies they made Dr. Spock's "Infant and Child Rearing" the second best selling book in history, only behind the bible. Then as teens, baby boomers catapulted McDonald's and Coca Cola into massive corporate giants.

And now, you have a golden opportunity before you...

But here's a caveat:
If you go on believing all the myths you've been fed over the years by other well-meaning professionals then you'll never make the kind of income you deserve. The half-truths and outright lies about getting your name out and keeping your name in front of people – it's just not true. That stuff won't work because it's never worked! (Unless you have the deep pockets and advertising budgets of Coca-Cola or IBM.)

What's more, all the fancy advertising agencies and practice management gurus can't grasp this fact.
But that's just one of the problems with ad agencies. Most ad agencies are more interested in getting bigger clients, receiving fatter commission checks and winning awards for being creative, than they are in growing your practice.

In fact, these highly pretentious ad execs in their Armani suits, couldn't give you results and proof their advertising was working if their lives depended on it.

So unless you like wasting huge sums of cash – you need results!

Like the kind I'll show you using my innovative, direct response marketing strategies, all inside my huge practice building manual, called:
"How To Cash In On More Cosmetic Cases: The Ultimate Guide To Getting More Cosmetic Patients In A Month Than You Now Get All Year".

It's full of little-known pearls like:

  • Why you're sitting on a gold-mine and how to start profitably mining your patient files today.
  • The little-known secret to using small ads to get dozens and dozens of hot prospective cosmetic patients to CALL YOU!
  • How to get your patients to keep sending you a constant stream of income, each and every month, like clock-work.
  • How to get many more referrals without resorting to nagging or trickery.

Marketing Lesson 2: Creating Proactive Referrals

In the last bullet I mentioned getting many new referrals without nagging or trickery. Let's talk for a moment about referrals. The best part about referrals is how these patients come favorably predisposed to you. They'll typically want higher priced services and they usually will refer even more profitable patients to you.

I'm sure referrals and word-of-mouth are a substantial, dare I say important, part of your practice. With that said, answer this question:

Do you have a formalized referral system in place?

Most offices rely on referrals for somewhere between 20%-75% of their business. Yet these same offices give no thought whatsoever to having a system in place for referrals. They simply wait around and hope that referrals will come in.

We've always been taught that if our skills are good then referrals will automatically occur. Sorry, that's just not good enough. Of course you will gather a few haphazard referrals but to really increase your referrals you need a proactive system. A way to compel patients to happily provide their friends and colleagues names and addresses to you and then a way to drive these referred patients directly to your office. And a little sign next to your business card won't do it.

That's why my system shows you in painstaking detail exactly how to set up a formalized, proactive referral system like nothing you've ever seen.

In my system you'll get actual referral letters (all pre-done for you) and programs which will practically compel your current patients to refer (over and
over again).
Not only will you learn how to get patients to hand you referrals -- but how about your colleagues? I'll show you how to systematically increase your referrals from any professionals in your area with an ingenious method called "target farming" that makes sure they think of your name first when making referrals.

What's more you'll also uncover:

  • The simple secrets to leverage every activity you do. How you can do anything once and reap the benefits many times over.
  • An easy way to use patient newsletters that really drives patients into your office like crazy.
  • How to tap millions of dollars of goodwill, that surrounding businesses and other professionals have spent years developing (a virtually unheard of secret).
  • A simple technique for generating a flood of new patients eager for minor cosmetic procedures and then continually "upgrading" these patients to more profitable procedures.
  • How to reclaim "lost" patients using this simple reactivation technique!

Marketing Lesson 3: Mining Your Patient Files

And that brings us to our next marketing lesson. Did you realize your most profitable assets are your current and former patients? Most doctors never do. Everybody is always so busy trying to chase after new patients that they completely neglect what they already have.

Discover the Fortune That Lies Hidden In Your Patient Files

You are literally sitting on a gold mine this very moment.

It's true. The fastest, straightest path to developing massive practice growth is consistently going after your past and current patients. A recent study in Fortune magazine revealed that it is 7 times more expensive to get a new customer or patient than it is to sell a current one.

And there's a good reason for that. It's because your patients trust you, they have faith in your abilities, and they like you. So wouldn't it make sense to become proactive, even "ethically" aggressive -- in marketing to your existing patients?

You'll quickly find your easiest source of new profits using this one idea. It's downright expensive to get new patients. While the cost of reaching your existing patients is almost nothing.

So you've got to continually follow-up with your patients using letters, newsletters, and special events.

Just keep in constant contact with your patients.

But it can't be any mindless communications you would normally send out! It has to be self-serving for the patient. It has to be educational. It has to be full of benefits.

And it has to lead them to making the only rational decision they could possibly make -- to use your services.

"How To Cash In On More Cosmetic Cases" will show you step-by-step how to keep servicing your greatest asset -- your patient base.

You'll discover:

  • The totally risk-free way of adding new services and procedures to your practice without spending another dollar on equipment. An easy way to use patient newsletters that really drives patients into your office like crazy.
  • How to get patients to tell you which new services or procedures they really want to get from you.
  • How to make even the most hesitant and timid patients respond to your marketing! (And the truth is most patients are scared to contact you.)
  • Learn how to stair-step your way to the big-money cosmetic procedures using this non-threatening strategy.
  • How to avoid the 12 worst advertising mistakes most doctors make.

Marketing Lesson 4: Advertising

Advertising is probably the single, biggest area where most doctors will throw away vast sums of money. Newspapers, magazines, radio, TV, direct mail – those all add to hefty sums if used improperly.

But not anymore because I want to share with you right now the secret that will instantly make you more money the next time you run any advertising.

This tip is something not one doctor in a 100 understands about advertising.

Here's The Secret To Making Ads Pay Off:

Every ad must have a powerful headline to succeed! That headline needs to grab the attention of your ideal prospective patient and tell them "Hey-- this is for you!"

Keep this in mind; people don't really care how great you are. All they care about is what's in it for them, what advantage or self-serving benefit you can offer them. So you need to telegraph that advantage in the headline or else they will never know!

Here's Another Secret About Headlines:

Great headlines do not happen by accident. They only happen because someone uses a powerful system for creating headlines. And the right headline can mean the difference between a handful of patients or a tidal wave of new patients coming through your doors.

The next time you glance over your colleagues' ads, or yours for that matter, pay careful attention to the headline. You'll see almost every doctor who advertises thinks their name or the practice's name is the biggest benefit or advantage to patients. Wrong!

So, wouldn't it make sense to make sure your advertising is the most powerful it can be? The kind that really gets prospective patients to stop dead in their tracks and start reading. The kind that makes them want to respond to your ad.

In other words, the secret to making patients practically line-up and beg you for your cosmetic services is simply using the right advertising.

If you just follow this one simple (but profound) tip you'll easily get 2, 3, or even 10 times more prospective patients responding to your ads. And your ad costs the same amount no matter how many people respond and that makes advertising the ultimate financial leverage.

And advertising is just one of the many topics I cover in full detail in my comprehensive marketing manual.

Now here's a quick list of what else you'll find in "How To Cash In On More Cosmetic Cases":

  • How to avoid no-shows for consultations. Why results are the only thing that counts and how to measure them. How to build your practice using layers and layers of successful marketing techniques with zero risk.
  • 7 low cost/no cost ways to skyrocket your practice! Virtually unknown ways to get free advertising in any media you want; newspapers, magazines, TV, or radio.
  • The correct way to use educational seminars. How to have vendors and suppliers finance your marketing efforts (and be absolutely delighted).
  • How to model success practices from other industries to make quantum leaps in your own practice. Why you must diversify and start producing multiple streams of profit for your practice. How to make it practically impossible for any patients to say, "No" after a consultation.
  • The right way to use testimonials to win over reluctant patients (and the quick and easy way to get them using just one single piece of paper). What photographs in brochures are really for. How to get current patients to physically drag their friends into your office. A 3 step, response driven model, which allows you only to talk with the hottest, most eager patients. How to use free reports as "bait" for patients to CALL YOU!
  • How to quickly and easily create killer ads and those free reports, using a piece of equipment you already use. How to use an 800# to suck qualified and interested cosmetic patients from out of the woodwork (and no, the 800 line doesn't ring into your office).
  • How to know which magazines and newspapers to run your ads in without spending a dime (this is easy insurance). 4 elements that must be included in every ad or letter for maximum response! The 7 Secrets to making your Yellow Pages ad actually produce results (your yellow pages rep definitely does not know these).
  • How to write letters that always get opened, read, and make patients come to you like a heat-seeking missile -- even if they've never heard of your practice.

And that's just the tip of the iceberg, here are a few more valuable pearls:

The secret, hidden desires every cosmetic patient really longs for (tap into these and you'll own your market).
  • How to package procedures and bonuses to perk up profits 30%-80%. The single most important mind-set, which turns average income-producing practices into wealth-building machines.
  • How to pay pennies on the dollar for items you would normally pay cash for everyday. How to use your marketing machine to continually reduce your yearly taxes and then produce a windfall of profit the next year.
  • How to buy other doctor's failing practices and transform them into huge money-making cash cows! Uncover how to keep following up on interested patients (and if you don't you're leaving at least 50% of your potential profits). How to turn your marketing efforts on "auto-pilot" while you relax and go play golf.
  • Why sending out a brochure by itself is a huge waste of money and much, much more...

Using Any One Of These Strategies Could Literally Help Your Practice Soar!

Now, just imagine if you started making only a handful of these tactics work for you.
How much more money would that be to your bottom line?
This system is unlike anything you've ever been exposed to. You won't find this information reading trade journals, attending industry shows or from any course you'll ever take.
It's a completely unique system designed to optimize your profits and grow your practice beyond your brightest expectations. When I say system, I mean it. You get scientifically tested ads, phone scripts, letters, everything you need for creating a constant stream of new cosmetic patients and ethically garnering the most out of your existing patients.
But don't take my word for it…

Using Any One Of These Strategies Could Literally Help Your Practice Soar!

"…Within one month the number of cases has significantly increased. We have also observed a significant increase in the number of interested patients…my wife is a graphic designer. She was skeptical at first but now she's a believer in what you recommend. I can't help but laugh when I watch the competition doing all the 'wrong' things. Your system works."

Malcolm Edwards, M.D.

"…So far this year, I've spent $10,000.00 less on advertising, and taken in twice as much revenue as last year. I've been able to test market many different advertising spots at minimal cost, and watch my results before expanding to a full scale campaign…I consider your marketing program to be one of the best investments I've made since opening my practice…"

Richard S. Bragg, M.D.

"After reading your manual, I've totally changed my entire thinking about how to promote and market my practice. Without a doubt, you have the most unique and innovative marketing system I've ever seen for attracting new patients and getting additional revenue from them."

Leonard Hochstein, M.D.

"…In just a few months he has helped to increase profits by almost 15%…I have made it [the manual] required reading for all my staff. It has increased productivity in our office by making each staff member conscientious of the 'whole picture' and emphasizing a 'team effort'. I have found this to be an unexpected perk. If you are looking for a way to silence Managed Care worries for good, please read every word of his manual."

James E. Fulton, M.D., Ph.D.
However, I know you may still be skeptical (I probably would be too). That's why I want to make it so easy for you to put my entire system to work --totally at my risk (I'll explain my bold guarantee in a minute).
Before we go on, I'm sure you probably have some unanswered questions and concerns. So here are some of the most common:

FAQ

"My practice is driven by word-of-mouth, all this "marketing" stuff isn't for me"

Yes, a great deal of your practice comes from word-of-mouth and it will continue to. One major focus of the system is to generate and help control word-of-mouth and referrals. There are many strategies and techniques in the system that you've never considered before that will accelerate your current referral sources.

Unless you shape word-of-mouth you have no control over what patients are saying. They could be talking about the great restaurant down the block from you or anything else. With this system you will get a true system for referrals and generating word-of-mouth.

"Will all of this work for me in my part of the country? My patients are different."

People are people and they all respond to emotionally charged marketing, it just doesn't matter if you're practicing in a major city or out in the country. These marketing systems will work anywhere--guaranteed. The key factor is, you'll be using proven methods that work no matter what.

"How long before I start seeing results with your system?"

Some techniques you'll see almost immediate results within 2 or 3 weeks. Others will take a little more time. Within a few months you will definitely see substantial results. But please understand if you don't apply any of these strategies, you won't see any results.

After Only 2 Months Here Is What One doctor
Had To Say About Results:

"I have to admit I was skeptical when I first purchased your program. Especially since I've tried all kinds of marketing ideas and strategies from other companies and consultants with only meager results…After having your system for only 2 months, I've already placed my first 'advertorial' style ad like you suggested, and I was amazed by the change in results. Instead of getting about 8 people to show up to my seminar, I now had 21 people. That's almost 3 times as many people just by changing to your style of advertising.

My only regret is that I didn't find your system earlier. Several months before I got your program I sent out 4,000 beautiful brochures for laser resurfacing to my patients and got back ZERO response…"

Dr. John M. Wise

"How much do these marketing methods cost to implement?"

The investment will vary from a couple dollars to several thousand. Of course you'll begin with the strategies that you can afford first (while cutting your teeth on this system.) Then once you start seeing results, you can move on to the more expensive elements. But there's lots of no cost or low cost techniques included which generate tremendous results (7 to be exact).

"You said your system is guaranteed. What kind of guarantee do you give?"

I give you the most daring, ironclad guarantee you'll probably ever see in print: